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As the largest CDMA operator in the United States, Verizon Wireless has endured great tests in the fierce market competition, worked hard to develop new services, and invested a lot of money in network upgrades and replacement, thus becoming the first mobile operator in the United States market revenue. Verizon Wireless 'innovation strategy is threefold.
First, large-scale construction of EV-DO version A network. Verizon Wireless upgraded most of its base stations to EV-DO version A in 2007, greatly improving the network's sophistication and reliability.
Second, actively develop new technologies. The enterprise alliance led by Verizon Wireless has carried on the appropriate simplification and improvement of 3GPP IMS, and proposed the enhanced A-IMS system framework. At the same time, Verizon Wireless also proposed the development direction of LTE evolution to 4G in the future.
Third, vigorously promote mobile TV, mobile music download and other multimedia data services. Verizon Wireless is the first to adopt Qualcomm's MediaFLO technology in the United States to launch mobile TV services on a large scale, and its mobile music business is also popular with users. In addition, Verizon Wireless also launched mobile advertising, video sharing, mobile Flash, fixed mobile convergence and other new services, while enhancing user stickiness, but also led to the rapid growth of data business revenue.